Around the world there is a growing consensus that a company’s social role goes beyond meeting legal requirements, complying with ethical standards, creating jobs and paying taxes. Increasingly consumers believe that companies and brands must actively lead social change. And with the recent adoption of the Global Goals, the 193 members of the UN have made clear that the vision of a sustainable world requires everyone to do their part: governments, businesses and individuals.  In response to people’s changing expectations, the world’s most innovative companies are building social value right into their core business strategies, not only to address poverty and other problems in their communities, but also to improve workplace relations, gain market advantages and grow profits faster. In my last social post, I explained how transformational companies are supporting social enterprises through innovative buying strategies to diversify their supply chains, unlock creativity and connect more closely with their customers. In this post, I focus on the importance of Social Innovation, the most transformative of the four core corporate strategies that I explore in detail in my Social Value Business Guide.