UQAT alumni launch ad campaign
The Université du Québec en Abitibi-Témiscamingue Alumni Association has unveiled a new advertising campaign to promote the impact of UQAT graduates in the region and internationally, and to coincide with the university’s 30th anniversary. The campaign includes 30-second vignettes on TV and radio, a series of posters and newspaper ads, and communication through the web and on social media. The association also created badges, reading “I'm changing the world," which alumni can download for Facebook profile pictures, wallpaper, or cell phone backgrounds. “We hope that our graduates become a source of inspiration and make people around them want to change the world in their own way by getting involved in their communities," says Simon Gaivin , Director of the UQAT Alumni Association. UQAT News Release (in French)
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