Maximize your Linkedin! (FORMAT CURRENTLY BEING REVISED) - KATALYST5 Workshops

Maximize your Linkedin! (FORMAT CURRENTLY BEING REVISED) - KATALYST5 Workshops: "Maximize your Linkedin! (FORMAT CURRENTLY BEING REVISED)
Event Details
Start: 12 September 2015 8:30 am
Free
Seats/Places: 0
Venue: District3 Innovation Center
Categories: Workshops
Tags: Business, Marketing, Social Media



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Facilitated by Shelly Elsliger

Partner of KATALYST5
Founder of Linked-Express
LinkedIn Specialist, Social Media Trainer, Certified Professional Coach
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@ElsligerS
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To rank high in LinkedIn search, your profile needs to be 100% complete. This workshop highlights strategies for each section of your LinkedIn page so you can complete your personal profile and your company profile, to leverage the power of LinkedIn to reach your professional and business goals.

During this 4-hour intensive workshop I’m going to share with you how to harness the power of LinkedIn:

Enhance your profitability and professional worth
Building a powerful network
Supercharge your lead generation and influencer strategy
You’ll learn:

How to plan & develop your LinkedIn Marketing and Networking Strategy
How to build and optimize your perfect profile which will increase your search-ability
How to build the right network of contacts, including capturing better quality prospects
How to create & develop opportunities allowing you to significantly reduce your networking time
How to effectively market your worth and value
The goal is not to be good at LinkedIn; the goal is to be good at online networking because of LinkedIn!
Details
Outline
Intro & Latest Linkedin Facts & Figures
What LinkedIn is and what it isn’t!

Profile Optimization
Privacy settings-strategy verses research
Setting up your personal profile; Optimizing your profile to increase search results
Working with the LinkedIn Algorithm
Marketing pic and addition of rich media-creating IMPACT
Call-to-Action
Skill set development
Summary building
Advanced Strategies & Tips
Managing tags/ folders
Email blasts
Targeted updates
Introductions / profile sharing
Search and save your ideal customer profile
Manage recommendations and endorsements
Publishing and Leads Generation
Writing and commenting on blogs
Listening and commenting on blogs and LinkedIn posts
Tips
The Linkedin Game Strategy
# of posts
# of Connections
# of references
Posting times
Having your network work for you without paying them a dime!
LinkedIn Mobile and limitations
Reviewing stats-how is your profile doing? Who is looking at you?
Company Page and Group Participation
Anatomy of the company page / review of success
Creating and improving your company page
Promoting your company page
Group verses Page
Growing your Network
Visibility
Content is King and Queen
70 -20-10 approach to content
Being good to others-thinking relationships FIRST
The advanced search option and saved searches
Netiquette and Linkedin Intelligence
Connecting with confidence
Be gone with generic and default messaging
The art of storytelling"



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