- More people open email during the day than at night. You may find that changing the time that you send your emails will change your percentage of opens.
- More emails are sent during the week than on weekends, with Tuesday and Thursday being the highest volume days. Changing which day you send your emails may improve your open and click rates
- More links lead to more clicks. Placing a particular link in your content more than once may increase the number of clicks for that link.
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